PointsBet Signed Agreement with Pepsi Center and Colorado Teams

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Last updated: August 15, 2020

PointsBet, a leading multinational sportsbook provider, and Kroenke Sports & Entertainment (KSE) confirmed their new partnership. With this, PointsBet becomes official partner of the Colorado Avalanche of the National Hockey League, Denver Nuggets of the National Basketball Association, Pepsi Center, and Colorado Mammoth of the National Lacrosse League.

Their agreement includes daily fantasy, online casino, free-to-play games, retail, and sports betting. With the partnership between PointsBet and KSE’s Altitude TV and Altitude Sports Radio, the leading multinational sportsbook will feature data integration.

“Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience. We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet,” – noted KSE EVP and COO, Matt Hutchings.

PointsBet’s CEO Stated That the Idea Is to Improve Viewing Experience

Johnny Aitken, CEO of PointsBet USA, added that it has always been clear that the Kroenke Sports & Entertainment team and PointsBet share the same values and are customer-oriented. He further explained that they had defined themselves via their proprietary and in-house technology that serves to deliver the easiest and fastest sports betting experience in the US. Therefore, Denver sports fans in-arena or those watching the games from home via the Altitude Sports Network will be given many ways to improve their viewing experience with the market-leading PointsBet Sportsbook app.

As part of the agreement, KSE will be opening the Pepsi Center’s new in-arena location for the 2020-21 seasons. It will have three areas: the PointsBet Sports Bar, the PointsBet Sports Bar’s outdoor patio, and the PointsBet Premium Club. The Pepsi Center will witness the rebranding of the sportsbook, brand ambassador placements, and several more changes during the period between 2020 and 2021. It will be called “PointsBet Club Level”.

For the 2020-21 seasons, KSE will also allow considerably improved in-arena WiFi, complimenting PointsBet’s leading pace and ease of use through the PointsBet app. PointsBet will be featured on the ice and screen for the Avalanche contests during the day of the match and the stanchions of the Nugget Game in Denver.

PointsBet Offers Free-to-Play Challenge Where Winners Can Win $25k Every Week

PointsBet will be appointed an official sports betting affiliate with Altitude TV and Altitude Sports Radio. Data from PointsBet will be integrated both before and during the match. PointsBet, Altitude TV, and Altitude Sports Radio will collaborate to improve player awareness and encourage safe playing through interactive content. The partnership between Altitude Sports Radio will primarily involve the Nuggets and Avalanche. At the same time, the collaboration with Altitude TV will include the lacrosse of Mammoth.

PointsBet will sponsor the app’s title and be significantly integrated through digital media and branding, social posts, push notifications, and more. The Nuggets, Avalanche, and Mammoth devices also feature PointsBet-specific digital presence and push-notifications. PointsBet will partner with the Nuggets and Avalanche to enhance customer’s experience and engagement.

Fans who are interested could also participate now in the PointsBet’s free-to-play challenge, which is a contest-style game where winners receive win $25,000 every week.