Genius Sports Scores Data Deal with Canadian Football League

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Last updated: January 3, 2022

Genius Sports and the Canadian Football League (CFL) have signed a data-sharing agreement to protect exclusive corporate content for global sports gambling operators.

The agreement will take effect in January 2022 and will allow Genius to use Canadian Football League video content and data for commercial objectives, including for sports betting associates, based on Premier League distribution agreements, while Genius works to support the competition sports betting market to take advantage of this.

In addition, Genius Sports will also buy a minority stake in the Canadian Football League’s new experience capital division, CFL Ventures, allowing the company to tactically and economically leverage each competitor’s global expansion by supporting data from the competitor.

According to the Chief Executive Officer of Genius Sports, Mark Locke, by offering an excellent array of solutions for the CFL, Genius Sports is creating a new example for sports associations. Collectively, they will remodel the whole CFL lineup, providing a captivating experience for users and luring new viewers who crave throughout the year football action in the United States.

CFL’s Statement

Working with Genius, CFL is committed to taking advantage of the firm’s data ecosystem to transform its relationship with lovers, sports betting, and the media in the USA and around the world. CFL’s agreement with the data and technology company will enable Genius to offer the league a wide variety of technologies and services to reach the international viewers and beyond the open plan Widely distributed in the USA and other countries.

Features include enhanced live streaming, scoreboard technologies, healthcare services, cross-platform streaming capabilities, data tracking tools, coaching analytics products, and customized and targeted fan engagement solutions.

Genius aims to improve CFL’s digital framework utilizing its previous offerings, which have been reduced during the last year using several significant investments, including Spirable, Sportzcast, Second Spectrum, and FanHub.

Their collaboration with Genius Sports could usher in a new era for the Canadian Football League, said CFL Commissioner Randy Ambrosi. It supplies entrance to the tools and technology they require to interact with their current fans and find new fans in thrilling, creative, and very personalized methods.

It outstrips changing their marketing. It can reevaluate its association with stakeholders, fans, and partners in Canada and around the world. The deal represents an additional development of Genius’s US approach, following the previous data agreement with the National Football League and Nasdaq USA. This has been a fruitful venture for Genius as NFL sports betting grows year after year.

Although these favorable outcomes, the company experienced a downturn on the New York Stock Exchange last month, with executives buying more than 280k GENI common shares; Specifically, CEO Locke purchased 50k shares of GENI at an expected price of $ 10.02 per share, or $ 500k.

About Genius Sports

Genius Sports is the world’s leading provider of betting data, technology, and helpful tools. Its services are available in more than 150 countries around the world. Its technology enables athletes to record, organize and broadcast video and data in real-time and improves connections with fans. They are authorized members of around 400 sports companies around the world.